Sales Conversion Improvement

The reliability and accuracy of customer counting equipment and software has increased significantly in recent years. This has resulted in many retailers, particularly those requiring a high level of service to convert footfall to sale, starting to invest in this technology.

Key performance measures provided by customer counting systems include the footfall to sales conversion ratio. While this is an excellent measure of performance, the question typically asked by retailers is how to leverage this information to improve sales conversion and the customer experience.

The answer lies in utilising the resulting sales and footfall counts as an additional source of data to feed into a Workforce Management system to achieve the optimum match of sales staff with potential customers. By using this data the Workforce Management system can staff to include the incremental potential sales as well as planned actual sales.

Making innovative use of historical people counting and sales data LSI can:-

• Forecast footfall for future weeks by day and by time of day
• Identify the optimum staffing level required for a target conversion ratio
• Generate the optimum employee schedules to achieve the target conversion ratio
• Monitor actual footfall, sales and employee hours deployed by time of day to validate the target conversion ratio

The benefit of increased sales conversion clearly speaks for itself.